Ukuthutha ulwelo kwindawo yokuhanjiswa kwepakethe encinci kunzima kakhulu kuba iphakheji inokuthambeka kulo naliphi na icala.Isigebenga se-E-commerce iAmazon yathatha umceli mngeni kwaye yasebenza nomthengisi omkhulu webhotile ukuyila izitshizi zokutshiza kunye nonyango lomphezulu webhotile kwiimpawu ezihlangabezana nemigangatho yokusebenza engqongqo, ngelixa inciphisa ixesha lokuphinda lisebenze kunye neendleko.
I-Ultimate-E entsha (i-e-commerce) ibangela isitshizi esisuka kwi-Trimas's Rieke Packaging inqanda ukuvuza kolwelo oluthuthwa kwiimeko zepakethe ezincinci-kwanalo ulwelo olunowona mveliso usezantsi viscosity.
2. Ukubonelela abathengi ngamava alinganayo okanye angcono kunelo sitolo somzimba-oko kukuthi, ukwenzela ukuba kube lula, akukho mfuneko yokususa uphawu lwangaphakathi, kwaye umkhiqizo ulungele ukusetyenziswa.
3. Vumela abathengi ukuba basuse i-cap yebhotile-ukuzalisa ibhotile, umzekelo-oku kufuna ukuyilwa ngokutsha kwe-ratchet ye-cap.
I-Patent-E inelungelo elilodwa lomenzi wechiza i-Ultimate-E inokuhlangabezana nazo zonke iimfuno kwaye ibonelele ngesisombululo se-omni-channel kwii-brand ezinqwenela ukwandisa kwintsimi ye-e-commerce, ngelixa ikhusela ukunyuka kweeyunithi zokugcina impahla (SKU).
Kwakhona kunceda ukunciphisa umonakalo wemveliso ngexesha lokuthunyelwa kwe-e-commerce, ebiza izigidi zeedola ngonyaka (cinga malunga nokuvuza kwesicoci sefestile kwii-headsets ze-Bose kwi-350 yeedola xa zithunyelwa ngendlela efanayo kunye nebhokisi).
Isitshizi esitsha sobungqina bokuvuza sisusa imfuneko yokuba iAmazon iphinde isebenze ukupakisha ukulungiselela iimveliso zokuthumela ngenqanawa, ezinje:
â??¢ Sebenzisa ifilimu yeqamza eninzi;â??¢ Yongeza iteyiphu ekuvalweni kunye nomatshini wokutshixa umlomo;â??¢ Iquka iitreyi zesiko ukunciphisa intshukumo yezinto;â??¢ Vala imveliso kwingxowa yeziphu ukunqanda ukuvuza;â??¢ Sithuthe isitshizi sokutshiza ngokwahlukeneyo (oko kukuthi, ungagaleli ebhotileni);â??¢ Qhoboshela isipho sasimahla, esifana nesipontshi okanye isixhobo sokusebenzisa ibrashi, ujikeleze isixhobo sokuhambisa njengesithinteli ngokuchasene nethontsi.
Kukho iinguqulelo ezimbini onokukhetha kuzo-enye yezempilo, ubuhle, kunye nokunyamekela ekhaya, kunye nezinye iimveliso zoshishino-ubungakanani obuqhelekileyo be-cap yi-28/400, kunye ne-dose yi-0.9 ml.U-Rieke usebenzisane nabavelisi beebhotile i-Alpha Packaging (ye-polyethylene terephthalate container) kunye ne-CL Smith Co. (yeebhotile ze-polyethylene eziphezulu) ukubonelela ngee-caps kwizinto ezahlukeneyo (i-PET kunye ne-HDPE).) Lungisa ukugqiba kwentamo phezulu.
UJustine Mahler, umphathi wamava okupakisha abathengi baseAmazon, kunye noKean Lee, impilo, ubuhle, kunye nokhathalelo lwasekhaya (HBHC) umlawuli wezobuchwepheshe weRieke Packaging, usinike isingeniso esicacileyo kolu phuhliso lufuneka kakhulu.
Ingaba le projekthi iphuhlise njani ukupakishwa okungavuziyo kulwelo oluthunyelwa nge-e-commerce????
Mahler: EAmazon, sifuna ukuba yeyona nkampani igxile kubathengi emhlabeni, siqinisekisa ukuba abathengi bahlala befumana abacoci bamakhaya abo kunye nezinye iimveliso zokhathalelo lwasekhaya ezingavuziyo, eyona nto ingundoqo kulo msebenzi.
Emva koqhagamshelwano lwethu lokuqala neqela le-Rieke, kuye kwacaca ukuba ukubonelela ngokutsha kwijelo le-e-commerce kubaluleke kakhulu, kwaye banomdla wokusebenzisana nathi ukusombulula ezi ntlungu zabathengi.IAmazon ibonelele ngeendlela zokungaphumeleli eziqhelekileyo zikaRieke zokuqalisa ii-nebulizers kunye nesikali sempembelelo yorhwebo yokuqalisa ukupakisha ulwelo.Oku kuvumele iqela likaRieke ukuba liqalise isicwangciso esingeyonto malunga nalo msebenzi.
Lee: Siqale le projekthi emva komthengi waseRiekeâ?????(owayesakuba ngumsebenzi wenkampani yezizwe ngezizwe yokhathalelo lomntu) waziswa eAmazon.Siye samenywa ukuba sabelane ngetekhnoloji ye-e-commerce kaRieke.Iprojekthi yokuqala esiyiqalileyo yayisisitshizi se-trigger, kuba iAmazon ichaze izinto ezibangela ukuba zibe ngomnye wawona majelo anengxaki kwiqonga le-e-commerce.
Emva kokutyelela iofisi yeshishini laseAmazon kunye nelebhu, siye sakwazi ukufumana amacebiso axabisekileyo kwiqela laseAmazon ngokwembono yobugcisa neyorhwebo.Iqela lethu leRieke ke laqala ukuphonononga amathuba okusombulula imowudi nganye yokungaphumeleli ukudlula iimfuno ze-ISTA 6.
Ukongeza, seva iindaba malunga nentlungu yokupakishwa kwe-e-commerce evela kubathengi abaninzi baseRiekeâ?
U-Lee: Ngenxa yokungaqinisekanga kunye neziphumo zokuhla ngokungacwangciswanga ngokupheleleyo kwihlabathi lokwenyani lokuhambisa, ngumceli mngeni ngakumbi ukulinganisa iziphumo zokuhla ngokwembono yovavanyo lwaselabhoratri.I-ISTA 6-Amazon yabhalelwa ukuba ineemfuno ezingqongqo zovavanyo lokulahla ukugubungela eyona meko imbi kakhulu ngexesha lokuhamba.Sifumene uncedo olukhulu oluvela kwiAmazon, kwaye babelane ngamava abo ekuqaliseni iindlela zokungaphumeleli ngokusebenzisa amajelo e-e-commerce.
MAHLE: Izalathiso ezingaqhelekanga kwindawo yokuhanjiswa kwepakethe zinokukhokelela kumanqaku anokuchaphazeleka ngakumbi kunomthwalo ongaphezulu wesiqhelo kunye novavanyo olusecaleni oludla ngokusetyenziselwa ukupakishwa kweshelufu ebonakalayo.Ukongeza, ngokunikezelwa kwe-Amazon ukhetho olubanzi, i-liquids inokuthunyelwa kunye nezinye izinto ezahlukahlukeneyo, eziza kuqhuba intsebenziswano ekhethekileyo yemveliso-kwimveliso ngexesha lenkqubo yokuhambisa.
U-Lee: Ngokufanayo, kumanqanaba okuqala ophuhliso lwemveliso, i-Amazonâ????s teamâ?????inkxaso yokwabelana ngegalelo labathengi, iindlela zokusilela, iiprothokholi zovavanyo kunye nezicelo ezininzi ze-e-commerceâ????Masiqalise umsebenzi woyilo kwindawo enobuchule ngakumbi.
UMahler: Ukulungelelaniswa okuphezulu phakathi kobunkokeli be-Amazon kunye neRieke ivumela iqela lobugcisa ukuba liyile kwaye liphindaphinde ngeenjongo ezicacileyo.
U-Lee: Kuthatha malunga neenyanga ezili-14 ukusuka kwisicelo sokuqala se-Amazon ukuya kuqinisekiso lwe-ISTA ukuya kumalungiselelo orhwebo.
U-Lee: U-Rieke uyinkokeli kwintsimi ye-e-commerce.Ngaphambi kokudibana ne-Amazon, usebenze nomnye wabathengi bethu bempahla yabathengi abahamba ngokukhawuleza (FMCG) ukwazisa inkqubo yokuqala yokuhanjiswa kwe-e-commerce.IAmazon ikwaqaphela ixesha lokuphendula elikhawulezayo leqela leRieke kunye nokuphambili kwethu / sigxile ekuhlangabezaneni neemfuno zeAmazon.
U-Lee: Ukupakishwa kwaMahala okuKhuthazekayo yinto ebalulekileyo ekufumaneni okanye ekugcinweni kwabathengi, kuba xa umthengi (ixesha lokuqala ethenga imveliso evela e-Amazon) efumanisa ukuba akukho mahluko kumgangatho wemveliso / amava okuthenga komsebenzisi, baya kukhetha ukuqhubeka nokuthenga. iimveliso kwi-intanethi ngeeshaneli ze-e-commerce.
UMahler: Injongo yethu kukubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkunkuma encinci.Ukuba oku kuya kubonelela nge "??? evenkileni????amava alinganayo kunye nokwenza ukuba abathengisi basebenzise ipakethe njengesisombululo se-omnichannel, oku kuyimpumelelo enkulu-kuba siyaqonda ukuba sithwala i-SKU eyahlukileyo ye-e-commerce Iindleko zale nto ingaba ngumngeni kubaboneleli.
Nangona kunjalo, sisakholelwa ukuba iziteshi ze-e-commerce zinokukhuthaza amava aphuculweyo kunye nokusebenza kwabathengi.Lo ngumsebenzi wethu wokugqibela.
UMahler: Injongo yethu kukukhuthaza ukuvela kweshishini egameni labathengi bethu.Sithanda ukubulela ababoneleli bethu abanobuchule ngezinto zabo ezintsha zokunceda ukusombulula izinto ezingonelanga zeefomu zokupakisha kwindawo yokuhanjiswa kwephakheji.Â
U-Lee: Enye indlela yokuvuza kukusebenzisa ikepusi yebhotile, xa ikepusi icutheka ngokuhamba kwexesha emva kokuba iqatywe ebhotileni.I-Rieke Ultimate-E isebenzisa inkqubo yokuvala i-back-off ukusombulula le ngxaki.
U-Lee: Senze iimvavanyo zokuvuza kwe-vacuum kwiipakethi ezingatshatanga kunye nezininzi ngaphambi nangemva kovavanyo lwe-ISTA 6-Amazon [i-Over Boxing, i-e-Commerce Fulfillment ye-Parcel Delivery Shipment].
U-Lee: U-Rieke wenze uvavanyo lwangaphakathi olungqongqo: uvavanyo lokuvuza, uvavanyo lomothuko wehla kunye novavanyo olupheleleyo lomsebenzi.
Lee: Oku kukhethwe ngokusekwe kwiisayizi ezinkulu zokupakisha eziqhelekileyo kwimarike namhlanje.Oku kusebenza kwizixhobo zokuzalisa ezikhoyo ukwenzela inguqu egudileyo ukuya kwisitshizi se-e-commerce trigger i-Rieke Ultimate-E.Uhlobo lwe
Ukuvalwa kuphumelele iimvavanyo zokupakisha enye kunye ezininzi.Zahluke njani ezi mvavanyo?Lubandakanya ntoni uvavanyo lweepakethi ezininzi?
U-Lee: Uvavanyo lwepakethi enye kukutywina ibhotile yemveliso nge-trigger sprayer kwibhokisi enomqamelo womoya, kwaye emva koko uphumelele uvavanyo lwe-ISTA 6A.Uvavanyo lweepakethi ezininzi luya kuba yi-trigger spray bottle kunye ne-dummy yobunzima (chaza ubunzima kunye nobukhulu be-dummy ukulinganisa ezinye iimveliso) ezitywinwe kwibhokisi kunye nomqamelo womoya, kwaye emva koko uphumelele uvavanyo lwe-ISTA 6A.
URieke usebenzisa i-polypropylene resin enefuthe eliphezulu.Ngaba unokumisela umenzi kunye nemveliso ethile?
Ngaba le resin yahlukile / yomelele kune-PP eqhelekileyo esetyenziselwa ukuqala izitshizi ukukhusela ukuphuka ngexesha lokuthutha?Ukuba kunjalo, yahluke njani/yomelele ngakumbi?
Lee: Ngokumalunga nokwabelana ngokungafaniyo ekusebenzeni kwe-resin, sinethemba lokusekela kwiziphumo zovavanyo ze-ISTA 6A, apho iindlela ezininzi zokungaphumeleli zabonwa kwi-trigger ye-Rieke ngaphambi kokuphumeza umsebenzi we-e-commerce phantsi kovavanyo lwe-ISTA 6-Amazon.Uhlobo lwe
U-Lee: Ngexesha layo yonke inkqubo yothutho, ukungcangcazela kunye nokuwa kwi-nozzle yesiqhushumbisi kudla ngokujikelezisa umlomo ukusuka kwindawo OKUVALIWEYO ukuya kwi-ON.Uyilo lwe Ultimate-E trigger nozzle luxhathisa ngakumbi kwiintshukumo ezinjalo.
U-Lee: Ivalve yebhola isetyenziswa njengenxalenye yendlela yempompo yokulawula ukuhamba kwemveliso.Ukuthetha ngobuchwephesha, i-valve yebhola ayinayo impembelelo kwinkalo ye-e-commerce yoyilo.Uhlobo lwe
Uyenze njani iratchet ngophazamiseko oluncitshisiweyo ukuze ukuvala kususwe kwisikhongozeli, kodwa kungavuzi?
U-Lee: Izincedisi ze-ratchet ziyilwe kwaye zimiselwe ngophando malunga nokuzaliswa kwemigqaliselo kunye neembono zojongano lomsebenzisi.
Inokhetho lokutshiza kunye nokuhamba, akunjalo?Ingaba zikhona ezinye izimbo?Ngokomzekelo, ngaba olu yilo lunokukhutshelwa kwimpompo?
Iimpompo ze-e-commerce ze-Rieke zijolise kwiindlela ezahlukeneyo zokungaphumeleli: intloko yepompo ivuliwe, intloko yepompo ikhutshwe, kunye nokugqabhuka komlomo.
U-Lee: Ewe, kukho uluhlu lweenkqubo zokuhanjiswa kwe-e-commerce ye-Rieke ekufuneka ivavanywe kwaye iqinisekiswe ngokwe-ISTA 6-Amazon.
I-trigger sprayer ifanelekile kwiibhotile ze-PET kunye ne-HDPE.Ngaba oku kubonisa uninzi lwezikhongozeli ezingamanzi ezithengiswa nge-e-commerce?
U-Lee: Ewe, uninzi lweemveliso zasekhaya ezinezitshizi ze-trigger njengoko iinkqubo zokuhambisa zine-PET okanye izikhongozeli ze-HDPE.
Ingaba ngumnini-brand????Ukukhethwa kwabanikezeli beebhotile kulinganiselwe, okanye ngaba phantse nawuphi na umenzi weebhotile uvelisa izitya ezihambelanayo?
Li: Kanye.Ingaphakathi le-trigger sprayer kunye nezinto ezisetyenzisiweyo zitshintshiwe.
Olu phuhliso lubonisa njani ukuba iAmazon inethemba lokusebenza kunye neshishini ukusombulula imiba enzima yokupakishwa kwe-e-commerce?
U-Lee: Sifumene inkxaso enkulu kwiqela le-Amazon-ukusuka kwiingxelo zovavanyo lokwabelana, iiprothokholi zokuvavanya, imiboniso yovavanyo, idatha yezorhwebo, njl.-eyona nto isibeka kwindawo efanelekileyo yokuqala ukuyila.
UMahler: Injongo yethu kukukhuthaza ukuvela kweshishini egameni labathengi bethu.Sinethemba lokukhuthaza ababoneleli kunye noluntu lwababoneleli ukuba bakhuthaze izinto ezintsha kwiifom zokupakisha ezingonelanga kwindawo yokuhanjiswa kwephakheji, kunye nokuchonga iindlela zokunciphisa inkunkuma kuzo zonke ukupakishwa.